LIV Sotheby’s International Realty (LIV SIR) in Denver, Colorado today announced that the Sotheby’s International Realty® network has formed a collaboration with Mexico’s leading business publications, Expansión, to showcase 45,000 of its listings to prospective homebuyers on its new, multi-lingual real estate portal. The affiliation marks a first for the real estate industry in the Mexican market.
Sotheby’s International Realty will maintain exclusivity for the real estate portal for one year. Together with Grupo Expansión, the brand will drive traffic and promote the launch of the new real estate platform across the publishing group’s top titles including, Elle Decor, Quién, Expansión, Obras and Life and Style in both print and digital formats.
“As the only truly international luxury real estate brand, our affiliation with Expansión and Grupo Expansión enables us to deliver even broader global exposure for each of the impressive listings represented by the Sotheby’s International Realty network,” said Brad Nelson, chief marketing officer of Sotheby’s International Realty. “The affiliation with Expansión not only promotes our exciting properties to a luxury and business audience, it also builds on our history of encouraging technological advancement in the real estate industry in global markets.”
“This relationship provides powerful exposure opportunities for our properties in Colorado, as Mexico is a key feeder market to us, especially in our resort locations,” said Kristen Muller, Senior Vice President, Marketing & Communications. “This new affiliation enables us to showcase our listings to this international audience of well-qualified buyers and best position our properties.”
The Sotheby’s International Realty brand’s affiliation with Expansión not only expands the brand’s global reach, it reinforces the brand’s continued focus on technology and pioneering the real estate experience in international markets.
Sotheby’s International Realty has helped to launch global real estate portals in top-tier publications such as Bloomberg, Mansion Global, The Financial Times in Europe, NIKKEI in Asia, and more.
To visit the Sotheby’s International Realty brand on the Expansión real estate portal, click here.
For all your real estate needs, contact your LIV Sotheby’s International Realty broker or reach out to our team of real estate professionals by calling 303.893.3200 or visiting livsothebysrealty.com.