Digital Marketing Drives Real Estate During Time of Uncertainty

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10071 E 26th Avenue Denver is listed by LIV Sotheby’s International Realty broker, Donna Ryan, for $679,000. Explore this home virtually through the 3D tour available on livsothebysrealty.com.

Much has changed over the last few weeks. The world has had to adapt to a new way of living as we put our typical daily routines on hold and prioritize health and safety for the greater good. Many businesses have pivoted to strictly online operations, for the time being, to continue serving the consumers that rely on them. And although the transition may not have been smooth for every industry, the adoption of new technologies has forced businesses and consumers to change their habits and integrate technology into their lives.

As we look forward to better days ahead and government officials begin to discuss reducing the social restrictions, it is likely that many of these technologies, or newfound technology skills, will remain vital tools.

Real estate, an industry that has deep roots in interpersonal relationships and face-to-face interactions, has shifted to include more digital solutions. And while there were already many online offerings for buying and selling homes, LIV Sotheby’s International Realty (LIV SIR) is seeing more homebuyers and sellers leaning on digital during this time and probably in the future.

LIV SIR, the leading luxury real estate brokerage in Colorado, reports that traffic on its website over the past six weeks is up 24.4% in a comparison to the same time frame in 2019. Additionally, the time spent on the website has risen by 7%. With many homebuyers staying inside, exploring listings online has become a primary source of research in their home buying journey.

Activity on social media platforms has also grown in the midst of social distancing due to COVID-19. Over the past six weeks, as compared to the same period of time last year, LIV SIR’s social media performance has increased by 55% on Facebook and an impressive 170% on Instagram. What’s more, conversions to the LIV SIR website from links included on social media posts has increased by 76%. This likely is due to the new social media campaigns that LIV SIR has launched to promote active listings. These numbers illustrate how important an online presence is for real estate businesses right now.

LIV SIR brokers understand the importance of online tools and are utilizing an array of marketing strategies to accomplish this. Virtual showings and virtual open houses have become a popular avenue to virtually walk potential buyers through homes that are listed for sale. Digital marketing tools such as email marketing also help to deliver listings right to buyers’ inboxes. Other proven approaches include digital ads to catch buyers’ eyes on their favorite websites, social media posts, as well as engaging digital brochures. These digital marketing channels allow buyers to connect with available houses from the comfort of their own homes.

Even after the dust has settled and day-to-day life is returned to next normal, digital tools and marketing strategies may still lead the way for the real estate industry. LIV SIR is continually working to accelerate its adoption of the latest technology to not just adapt to changes in the marketplace but anticipate them.

For all of your real estate needs, contact LIV Sotheby’s International Realty by calling 303.893.3200 or by visiting livsothebysrealty.com.

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