Sotheby’s International Realty recently announced its newly developed marketing suite, Current by Sotheby’s International Realty®, a suite of technology tools that was developed in tandem with Sotheby’s International Realty® companies and sales associates to benefit their businesses and clients.
The offering was introduced during Inman’s Luxury Connect 2019 conference, the premier real estate event for luxury agents and brokers. Current by Sotheby’s International Realty is the result of extensive brand research and collaboration with the brand’s global network. This suite of marketing tools will enable those within Sotheby’s International Realty to customize the state-of-the-art suite to fit their local business and client needs, which will provide sales associates and clients with a distinctive and competitive edge in their respective markets.
“Access to these tools is something that sets the Sotheby’s International Realty brand apart from the competition,” explained Kristen Muller, senior vice president, marketing & communications, LIV Sotheby’s International Realty. “Through these advanced marketing tactics, we are able to better position our clients’ homes to help them achieve their financial and lifestyle goals, which is why they seek out our services.”
Eighteen apps are available within the marketing suite, with plans to expand in the future. Current contains a host of digital and automated marketing software in addition to virtual home-staging apps for agents and clients, an integrated customer relationship management platform, a digital listing presentation tool, and an ad builder tool available solely to Sotheby’s International Realty agents.
“This is the kind of innovation that is fueling the momentum behind LIV Sotheby’s International Realty and is bringing more success to not only our agents, but more importantly our clients, as they list their homes for sale or are looking for their next investment,” added Muller.
The use of these marketing tools could be the difference between getting a great offer on a home or settling for less than desired. The impact Current can make on the overall outcome of a home buying or selling experience is why this suite of tools is so vital to the real estate industry.