Coleen Sanders – The People of LIV

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At LIV Sotheby’s International Realty, our people make the difference! Learn more about one of our remarkable brokers, Coleen Sanders, in her personal Q&A.

How long have you been in the real estate industry for? I’ve been in real estate my entire life. I am a 4th generation broker. My great-grandfather started his own real estate firm in Birmingham, Michigan in the 1940s, where my grandfather and father worked. My entire family is in real estate. Sotheby’s became affiliated with my family’s real estate firm in Michigan in 2006.

Prior to working with LIV Sotheby’s International Realty, I had a 10+ year career in New York City where I worked as a Corporate Director in strategic marketing for Condé Nast Publications (Vogue, Vanity Fair, Glamour, Allure, GQ, Architectural Digest, and more). We relocated my family to Denver in 2011 and I quickly joined LIV SIR in 2012 (when it was known as Fuller Sotheby’s).

What initially drew you to the real estate industry? Real estate was all I knew growing up. It was a typical dinner conversation with my parents. They were the #1 producing team in the state of Michigan in the 90s/2000s. After college, I was determined to carve my own path and I enjoyed a successful career in NYC. When we relocated to Denver, my line of work did not translate easily. I had a baby at home and my family suggested I get my real estate license. Once I started on that path; there was no going back. Real estate has always been a part of me.

I will never forget meeting a young gentleman in NYC who also grew up in Michigan. He grew up in a development that my grandfather and father built. It was named after our last name, Keating – the area is called “Keatington.” He lit up talking about his childhood and how much he enjoyed growing up in that community. This always stuck out to me and I love the idea of helping people find a house and community they love. It is a very rewarding feeling.

What has been your biggest accomplishment in your career? My biggest accomplishment is buying our current house. Finding the right home and community was important to our family. The success I’ve had in my career contributed to us achieving this goal. It was also a great learning process to be on the other side of the transaction. I have a new appreciation for both my buyers and sellers.

What makes LIV Sotheby’s International Realty unique? Having a strong marketing background and working with top, luxury brands; I knew I wanted to be a part of a company that had a strong marketing and brand presence. There is power in a brand. I have personally seen how the Sotheby’s brand has elevated real estate firms in other markets and LIV SIR sets the bar in terms of its branding, content, events, and more. Quality over quantity.

What is a trend that you are keeping your eye on right now in the industry? I think technology is a big one and I am interested in watching who/what is disrupting the industry through the lens of tech. I also think social media is playing a big role and how impactful Instagram, particularly, can be for your brand. The other trend (not new), but a growing trend in our market is the importance of good staging. It can make a huge difference when marketing a home to help get the maximum price.

Personally, what drives you in this industry? Independence and being able to give back to the community and the world (in some capacity).

What are you passionate about? I am passionate about making real connections in the community. I love helping people grow their businesses, especially women. I’ve had the luxury to work with clients from all different fields and being able to build upon those relationships, adding value, and connecting others is important to me.

What are your hobbies/interests outside of the office? I love yoga (yogi for 18+ years), tennis, skiing, vintage/antique shopping (high/low aesthetic is my style), and music (going to concerts – Red Rocks and the Denver Botanic Gardens are a couple of my favorite venues).

What’s your favorite part about living and working in Colorado? The beautiful, sunny weather and the work/life balance. I am grateful for being able to juggle my own business, while being present in raising my family. Finding a balance is not always easy, but I love that Colorado provides easy access to nature, fitness/wellness facilities, family activities, great restaurants, museums, theaters, and more.

What community do you live in? What do you like about it? We moved from Wash Park to Cherry Hills North in 2017. I recently became Vice President of our Cherry Hills North HOA. The best part is that we have friends and families in our neighborhood that we truly enjoy. Our kids can venture out and explore the neighborhood with their friends. We also love walking and running along the Highline Canal. A good walk in nature is good for the soul.

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