Paving the Path for Video Storytelling

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Paving the Path for Video Storytelling

LIV Sotheby’s International Realty is the leader in the real estate market and is paving the way for use of video within the real estate industry. Featuring videos of luxury properties, world-class agents, and the local Colorado communities, LIV SIR welcomes viewers to experience the luxury real estate journey. As a continually growing resource for business marketing, video can inspire emotion and connect audiences with a brand in a truly authentic way. Utilizing high-quality video, market-leading statistics, and real people, LIV SIR’s video strategy is like none other and provides unmatched exposure.

“At LIV SIR we utilize video, not only as a marketing tactic, but as a visual storytelling opportunity. By painting our story via video, we are able to better connect with our clients around the globe and help them understand who we are and where we specialize, prior to meeting in person. It is very powerful,” said Kristen Muller, senior vice president of marketing and communications at LIV SIR. “With the high-end nature of our listings, videos appropriately reveal the magnitude and beauty of our stunning properties,” added Muller. Through vivid scenes and attention-grabbing music, viewers can quickly learn why LIV Sotheby’s International Realty is a trendsetter in Colorado real estate.

To date, Sotheby’s International Realty’s YouTube channel has more than 43 million views, on track to achieve one million subscribers by 2022. SIR was awarded in June of 2018 for unprecedented performance in the digital YouTube space by receiving the Silver Creator Award. This recognition is selectively awarded for YouTube creators achieving over 100,000 subscribers organically, a feat that only 0.1% of YouTube’s 50 million channels have reached. Sotheby’s International Realty is the first real estate company channel to reach this level of subscribers, joining an elite group of YouTube creators.

Click here to visit our video library and to experience LIV SIR.

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