Colorado brokerage emphasizes creative microbranding for its agents; LIV Sotheby’s International Realty launches agent film series

Colorado real estate firm, LIV Sotheby’s International Realty, has announced the completion of its first round of agent films, a series of high-quality, short films meant to create a personal connection between agents and clients. Further diversifying the way the public sees real estate agents, the short films provide a window into an agent’s life and personality, enabling potential home buyers and sellers to “meet” the agents and decide which agent is the perfect match to meet their real estate needs.

“Our business is all about our people,” said LIV Sotheby’s International Realty president, Scott Webber. “Today, information about real estate is available at our fingertips, but for us, human interaction is at the forefront of thought for LIV Sotheby’s International Realty. Every home has a story and so do our agents. To us, buying or selling a home requires human interaction and these films embody that sentiment.”

LIV SIR partnered with Evoker, Inc., a Chicago-based multimedia branding agency, to create the agent films. The studio-quality films are generally less than two minutes and
eliminate the corporate, mass-produced structure of a standard biography video, allowing brokers to tell their personal story, whether it entails mountain biking in the Colorado Rockies, interacting with family and friends, or playing a round of golf. There is no script, no storyboard, and no two films are ever the same.

Each agent film is created with a cinematic approach. Evoker producers meet with brokers during two consultation visits prior to filming, helping to streamline the production process, which usually takes about one day. Not only is the personal story of each agent captured, but additional footage, including the areas the broker services, is artistically weaved into the films, creating powerful, emotion-evoking results.

“We try to diversify the way the public sees agents,” said Webber. “LIV Sotheby’s International Realty is the leading luxury real estate firm in the Colorado and Denver property market. We have a very interesting group of Colorado luxury real estate experts, and we are more than pleased with the results of the films.”

Out of LIV SIR’s 350+ agents, 20 agents signed up for the first round of the lifestyle-inspired films, with a ‘Red Carpet’ film premiere event to debut the films taking place in August, in Denver.

For more information, contact Brittanny Havard, Director of Communications, LIV Sotheby’s International Realty, at 303.486.3738. To service all your real estate needs, visit www.livsothebysrealty.com