The Sotheby’s International Realty brand places great value on cultivating and fostering strong relationships with feeder markets from around the world, and often, this global connection proves an invaluable way to share and discover exquisite properties available for sale in Colorado and anywhere around the world.
Increasingly, Colorado has seen an influx of international buyers moving to the state for investment purposes and to buy second homes based on the state’s stable economy, top-tier educational facilities, and close proximity to outdoor recreational activities. Foreign buyers are no longer investing in real estate primarily on the east and west coasts, but are investing in Colorado real estate more than ever before.
One market, largely viewed as one of the top revitalized international markets, with residents widely relocating to Colorado, are buyers from Asian markets, specifically, Hong Kong.
To cultivate a relationship with the Hong Kong real estate market, and the multitude of buyers coming from Hong Kong to Colorado to invest or purchase second homes, the Sotheby’s International Realty brand has formed a unique partnership with the Sotheby’s Auction House, to sponsor the Sotheby’s Hong Kong Autumn 2016 Sale Series, a live auction featuring exceptional offerings ranging from Chinese Paintings to Contemporary Asian Art to Jewelry.
LIV Sotheby’s International Realty will stand at the forefront of this exciting initiative, and representatives from LIV Sotheby’s International Realty will travel to Hong Kong this fall to represent Colorado and the many real estate opportunities the state holds for foreign buyers.
The Autumn Sale Series will attract over 30,000 attendees, and provide an exciting week of exhibitions and sales and networking events no other brand besides Sotheby’s International Realty can offer. Homes listed with LIV Sotheby’s International Realty appear on the Sotheby’s International Realty website and other powerful sites including the Wall Street Journal and New York Times, achieving over one billion media impressions annually.
Web site traffic from Asian markets has seen exponential growth, with China being the #2 source of traffic to sothebysrealty.com, a statistic that has never before been achieved.
Over 10,000 foreigners move to Denver every year, with the intention of purchasing real estate. It has never been more vital to market homes to these potential foreign buyers, and the most effective way to do this is by listing your home with a brokerage that has their finger on the pulse of the Asian markets.