Denver, CO (August 12, 2014) – Sotheby’s International Realty Affiliates LLC recently announced the launch of a content marketing relationship with Bloomberg, a global business and financial information and news leader, designed to showcase the Sotheby’s International Realty network’s listings to Bloomberg.com readers.
As part of the relationship, in 2014 the Sotheby’s International Realty brand’s content units have begun to appear in exclusive positions throughout Bloomberg.com’s property section on its Luxury Property channel. Bloomberg created the program exclusively for the Sotheby’s International Realty brand, which will showcase its network’s inventory of properties through a location comparison, new to market spotlight, search widget and lifestyle feature.
“The Sotheby’s International Realty brand’s target consumer is a direct fit with Bloomberg’s core audience, which is made up of today’s affluent leaders,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Bloomberg’s global readership is made up of those consumers searching for a second or third home that will meet their lifestyle needs, and who recognize the unique value real estate plays in building wealth.”
“Bloomberg is excited to have the Sotheby’s International Realty brand as a content marketing partner,” said Hugh Wiley, head of strategic account partnerships for Bloomberg Media. “The Sotheby’s International Realty brand content aligns perfectly with the Luxury Property section of Bloomberg.com’s Luxury Channel. Providing luxury property offerings around the world will appeal to Bloomberg.com’s audience, which is both affluent and global. This exclusive partnership further extends both the Bloomberg and Sotheby’s International Realty brands into the world of luxury lifestyle.”
Fuller Sotheby’s International Realty is the leader in luxury in the Denver metro area, as well as the resort areas of Breckenridge and the Vail Valley. “Second homeowners tend to comprise a large portion of the buyers we see in our luxury resort markets,” said Kristen Muller, director of marketing at Fuller Sotheby’ International Realty. “Discerning mountain lovers throughout the world frequent these luxury destinations, no matter the time of year”, she added. Earlier in the summer Vail recorded two residential sales at $14.5 and $19 million, with average price per square foot ranging from $2,000 to $2,925. Interestingly, buyer origins were up in all categories: local, Front Range, out-of-state and international. The one thing these buyers all have in common is that they are seeking luxury.
The Sotheby’s International Realty network currently has more than 15,000 independent sales associates located in approximately 700 offices in 54 countries and territories worldwide. Fuller Sotheby’s International Realty, the third largest affiliate in the network, has multiple office locations in the Denver metro area, including Downtown, Cherry Creek, Greenwood Village, Boulder, Evergreen, Castle Pines, and the resort markets of Breckenridge and the Vail Valley. To discuss real estate opportunities call 303.893.3200. More information available at www.fullersothebysrealty.com.